Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the ”alternative lifestyle” areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym ”SCUM” stood for ”subculture urban marketing.” Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough.

This will hound you forever Big Tobacco!!

#FuckBigTobacco

Meet Nick O’Teen. The embodiment of Nicotine Addiciton

Scene 1: A man in a grey tuxedo with a tie that looks like a cigarette enters a room. His face is gray and ashy and his eyes are sunken in and glow red. hE has equally ashy and grey hair despite his young appearance from whis smal streams of smoke comes from.  He sits on a stool located in the middle of the room and looks at the camera with a devilish grin.

Nick O’Teen: Hello all young people out in the world. My name is Nick O’Teen. Long story short I am the embodiment of Nicotine Addicition. I am here to tell you about this *he holds up a cigarette with an even wider smirk* this is a cigarette. One drag of this and you are hooked…or maybe it  will take a few cigs to get oyu hooked. Either way you’re hooked. Sure one single cigarette contains  over 7000 chemicals including but not limited to carbon monoxide(in the smoke alone), cyanide, formeldahyde, benzene, ammonia and so on and so forth

*Nick O’Teen pauses to cough. He coughs so hard his lung exits his mouth*

Nick O’Teen: Oh and did I mention all the health problems you get? This is my favorite part. This lil baby can cause cancer in the mouth,larnyx, bladder and lungs. Isn’t that great and it causes fat to clog up your arteries… and maybe give you a heart attack. Did I mention the early wrinkles you’ll get? Oh and yellow nails, bad breath, stunted lungs and stained teeth. DOn’t forget that tobacco kills 1200 people every year. But don’t let me spoil the suprise for you. Go on…take a drag

*Scene ends with Nick O’Teen disappearing leaving the cigarette on the stool as the camera zooms in on the cigarette a list of few of the people who has died of tobacco related diseases scroll up the screen like movie credits*

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